Why neon juno?

Neon is literally found in the stars.

It is created by the nuclear fusion of carbon in  the carbon-burning process of stellar nucleosynthesis. This requires temperatures above 500 megakelvins ie hot hot hot.

It is abundant on a universal scale but is relatively rare on Earth.

It is airy and light but when activated has the most intense light discharge. The average colour of this light to the human eye is red-orange.

 

Juno is an ancient Roman goddess, the protector and special counsellor of the state. She was said to watch over the women of Rome. The name was also thought to be connected to love and a concept of vital energy.

Ancient etymologies associated Juno’s name with iuvare “to aid, benefit” and iuvenescere, “rejuvenate”. Juno is connected with the idea of vital force, fullness of vital energy, eternal youthfulness. Multiplicity and complexity of her personality

 

An expression of the nature of femininity; the spirit of youthfulness, liveliness and strength.

 

With neon juno I literally wanted to create a brand that connects both the sense of possibility of star dust, brightness and energy and a sense of deep wisdom. A nurturing spirit with a benevolent goal and yet  light and fresh.