Bringing partners to the table can raise your game significantly  but it takes trust and, more importantly, accountability. We work with strategic alliances to create performance dashboards that ensure everyone pulls their weight and that big audacious goal is met.

Problem: Power isn’t always balanced despite best intentions. This strategic alliance struggled with the dilemma of delivering an ambitious joint agenda while delivering against sovereign organisation rules.


Some partners around the table had the power and weight of resources but not the autonomy to act and others had the agility in service design and response but not resources. Some individuals represented their own organisational hierarchy, others represented networks.

All partners had a strong desire to move together but were grappling with how to use design to introduce accountability; to ensure everyone is pulling their weight and in the right direction.

Solution: Using our design skills we pulled together an intuitive and attractive document that highlighted the key performance metrics. This simple approach drew on research of the alliance’s operating environment and an in-depth evaluation of the priorities of the alliance and its constituent members. The scorecard itself pulled in indicators which would act as ‘commitment devices’ either as key consumer value metrics or legislative requirements to cut through the organisational and professional politics.


The simple design of the final blueprint belied its elegance – acting as a summary dashboard for over 40 alliance critical measures and underlying targets which would firmly cement the alliance as a top quartile performer. The dashboard itself was also designed in a way to be readily interpreted by a mixed audience and used as a tool for the broader constituents of the alliance to understand their own contribution to the greater whole and opportunities for collaboration.

Increasingly, firms are adapting their business models to leverage the very best capabilities, to be agile and responsive and to operate in multiple markets. Partnerships are a vital tool to up your game quickly. With careful design and support you can make the most of synergies to make sure that everyone delivers at the top of their own game to make a greater impact. We can work with your alliance, whether an external partnership and internal multi-disciplinary project group, to tighten up direction and increase impact.

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